Visual willingness to pay study via AR technology
Simulated products are presented in real size and real environment via augmented reality.
Analyze results on the application or print out a report.
The true value for customers willingness to pay drives business model and pricing decisions that truly monetizes innovation.
Customers prioritize product features based on their perceived value and willingness to pay.
Thorough understanding of the customer willingness to pay and product feature prioritization brings clarity to investment roadmap.
Production ramp up for a product that match demand and have high margin potential.
Price, feature or no demand. Identify barriers to purchase for decision making.
Thorough understanding of the customer willingness to pay and product feature prioritization brings clarity to marketing communications and sales promotion.
See Discovery video!