How to penetrate markets at the right price!

Discovery Logo

How to penetrate markets at the right price!

Discovery Logo

Visual willingness to pay study via AR technology

Simulated products are presented in real size and real environment via augmented reality.

Analyze results on the application or print out a report.

DG Discovery produces benefits for product & business development

SELECT RIGHT PRICE AND BUSINESS MODEL

The true value for customers willingness to pay drives business model and pricing decisions that truly monetizes innovation.

DESIGN FEATURES WITH CUSTOMERS

Customers prioritize product features based on their perceived value and willingness to pay.

OPTIMIZE R&D SPENDING

Thorough understanding of the customer willingness to pay and product feature prioritization brings clarity to investment roadmap.

REDUCE MANUFACTURING RISKS

Production ramp up for a product that match demand and have high margin potential.

IDENTIFY BARRIERS TO PURCHASE

Price, feature or no demand. Identify barriers to purchase for decision making.

LEAD CLARITY FOR COMMUNICATIONS

Thorough understanding of the customer willingness to pay and product feature prioritization brings clarity to marketing communications and sales promotion.

See Discovery video!

Discovery survey templates

Price and prioritization of features

Present all features on a row. Each feature will be prioritized and willingness to pay asked.

Purchase probability

Present one product, it’s features and price. Make detailed study of the purchase probability.

Ready-to-use product options

Present several ready-touse product options with alternative prices.

(Conjoint - MaxDiff)

Build your own product

Product features and price go hand in hand as a respondents learn and build their own products.

Contact and schedule a meeting with us!

Desigence Oy
Lemuntie 3-5 B, FI-00510 Helsinki
Kalastajankatu 1, FI-20100 Turku

+358 9 350 5280
contact@desigence.com
www.desigence.com